1. About this policy
This Cookie & Tracking Policy explains how Optimas OE Solutions Ltd (“Optimas International”, “we”, “us” or “our”) uses cookies and similar technologies when you visit our website at https://optimasinternational.com/ (the “Website”).
Optimas OE Solutions Ltd is a company registered in the United Kingdom with its registered office at:
Waterwells Drive
Quedgeley
Gloucester
GL2 2FR
United Kingdom
The Website is operated by Optimas OE Solutions Ltd and provides information about Optimas International, our products and services, and our operations across the UK, Europe and Asia-Pacific.
This policy explains what cookies and similar technologies are, why we use them, the types of information they may collect and how you can manage your preferences.
This policy should be read alongside our Privacy Policy, which provides further information about how we collect, use and protect personal data.
2. What are cookies and similar technologies?
Cookies are small text files that are stored on your computer, mobile phone or other device when you visit a website. They allow a website to recognise your device and can be used for different purposes, including enabling website functionality, remembering preferences and understanding how visitors use a website.
We may also use technologies that perform similar functions, such as tracking pixels, scripts, tags and web storage.
For this reason, this policy refers to “cookies and similar technologies” rather than cookies alone.
The rules that apply to these technologies depend on what they do, why they are used and whether they are necessary for the service you have requested.
3. How we use cookies and similar technologies
We use cookies and similar technologies for a number of purposes. These can be grouped into the following categories:
Strictly necessary
These technologies are necessary for the Website to operate, provide functionality you have requested, maintain security or remember your cookie preferences.
Because these technologies are necessary for the operation of the Website or a service you have requested, consent may not be required where an applicable legal exception applies.
Analytics
We use analytics technologies, including Google Analytics, to help us understand how visitors use our Website.
Analytics may provide us with information such as:
- which pages are visited;
- how visitors navigate and interact with the Website;
- information about the device, browser and operating system used;
- approximate geographical information; and
- information about Website performance.
We use this information to understand Website usage, measure performance and improve our Website, content and services.
Analytics technologies are only activated after you have given the appropriate consent through our cookie consent mechanism.
Functionality, forms and customer relationship management
We use HubSpot to provide certain Website functionality and to support our customer relationship management and marketing activities.
This includes functionality such as:
- contact and enquiry forms;
- newsletter subscriptions;
- recruitment-related forms;
- visitor and Website interaction tracking; and
- other forms or registration functionality that we may introduce in the future, including event registrations.
Depending on the functionality being used, HubSpot may use cookies or similar technologies and may process information about interactions with the Website or information submitted through forms.
Where consent is required for a HubSpot cookie or similar technology, it will only be activated after the appropriate consent has been provided.
Security
We may use technologies such as Google reCAPTCHA to help protect Website forms and functionality from spam, abuse, automated activity and other security threats.
The specific technologies used for this purpose may vary depending on the configuration of our Website and security services.
Where consent is required, the relevant technology will only be activated after the appropriate consent has been provided.
4. How we obtain consent
When you first visit the Website, our cookie consent mechanism gives you choices about the use of non-essential cookies and similar technologies.
You can:
- Accept All available non-essential cookies and similar technologies;
- Reject non-essential cookies and similar technologies; or
- Manage your preferences by category.
Non-essential cookies and similar technologies are not activated before you have provided the appropriate consent.
Choosing to continue browsing the Website without selecting an option does not, by itself, constitute consent to non-essential cookies or similar technologies.
We will ask for consent in accordance with the requirements that apply to the relevant technology and jurisdiction.
5. Managing or withdrawing your consent
You can change or withdraw your consent to non-essential cookies and similar technologies at any time using the cookie settings available on the Website.
When you withdraw consent, we will stop using the relevant non-essential technologies where technically possible and appropriate.
Withdrawal of consent does not affect the lawfulness of processing carried out before you withdrew your consent.
You can also control or delete cookies through your browser settings. However, browser settings may not provide the same level of control as our cookie preference mechanism and may affect the functionality of the Website.
6. Cookies and technologies used on our Website
The technologies used on the Website may change from time to time as we update our Website, introduce new functionality or change our service providers.
The current cookie preference centre provides information about the categories of technologies in use and allows you to manage your preferences.
Our cookie inventory is maintained and reviewed periodically to identify:
- the technologies used on the Website;
- the purpose of each technology;
- whether it is operated by Optimas International or a third party;
- whether consent is required;
- the information collected or accessed;
- the duration for which information is stored or accessed; and
- any relevant third-party recipients.
The principal services currently used on the Website include Google Analytics and HubSpot. We may also use Google reCAPTCHA and other technologies necessary to provide Website functionality and security.
7. Third-party cookies and technologies
Some cookies and similar technologies used on the Website may be provided by third parties.
These third parties may process information collected through their technologies in accordance with their own privacy policies and terms.
Our current third-party services may include:
We use certain Google services, including Google Analytics, for Website analytics and Google reCAPTCHA for Website security.
Google may process information collected through these services in accordance with its own privacy policies and terms.
HubSpot
We use HubSpot for customer relationship management, Website forms, marketing functionality and Website interaction tracking.
Depending on the functionality being used, HubSpot may process information submitted through our forms and information relating to interactions with our Website.
Social media
Our Website includes links or icons that allow you to visit our social media profiles, including LinkedIn and YouTube.
These are links to external websites rather than embedded social media feeds or tracking widgets. Simply displaying these links does not, in itself, place a cookie from LinkedIn or YouTube on your device through our Website.
Once you leave our Website and visit a third-party website, that website’s own privacy and cookie policies will apply.
8. How cookies relate to personal data
Information collected through cookies and similar technologies may constitute personal data where it relates to an identifiable individual.
Where this is the case, we process that information in accordance with applicable data protection legislation and our Privacy Policy.
The use of cookies and similar technologies is also subject to applicable electronic privacy and communications laws, including the UK’s Privacy and Electronic Communications Regulations (“PECR”).
Where consent is required for a particular technology, we will obtain consent before using it.
9. International use of the Website
Optimas International operates globally, and the Website may be accessed by visitors in the UK, Europe, Asia-Pacific and other regions.
Some of the third-party service providers whose technologies are used on our Website may process information outside the country in which you are located.
Where personal data is transferred internationally, we take appropriate steps to ensure that the transfer is carried out in accordance with applicable data protection law.
Further information about international transfers of personal data is provided in our Privacy Policy.
10. Changes to our use of cookies and similar technologies
We may introduce, remove or change cookies and similar technologies as our Website, services and business requirements develop.
If we introduce a new technology or use an existing technology for a new purpose that requires consent, we will update our consent mechanism and obtain any required consent before using it.
We will also update this policy where appropriate to reflect material changes to our use of cookies and similar technologies.
11. How long do cookies last?
The duration of a cookie or similar technology depends on its purpose and how it is configured.
We do not apply a single standard retention period to all cookies. We consider the purpose of each technology and ensure that its duration is proportionate and no longer than necessary for that purpose.
The cookie preference centre may provide further information about the duration of individual cookies and technologies currently in use.
12. Your privacy rights
Depending on your location and the applicable data protection law, you may have rights in relation to your personal data, including rights to:
- request access to your personal data;
- request correction of inaccurate or incomplete personal data;
- request erasure of your personal data in certain circumstances;
- request restriction of processing in certain circumstances;
- object to certain processing;
- object to direct marketing; and
- withdraw consent where we rely on consent as our legal basis.
Further information about your rights and how to exercise them is available in our Privacy Policy.
You can also manage your consent to non-essential cookies and similar technologies at any time through our cookie preference mechanism.
13. Contact us
If you have any questions about our use of cookies and similar technologies, or about this policy, please contact us:
Optimas OE Solutions Ltd
Waterwells Drive
Quedgeley
Gloucester
GL2 2FR
United Kingdom
Email: collaborate@optimas.com
Telephone: +44 (0) 1452 880 500
14. Changes to this policy
We may update this Cookie & Tracking Policy from time to time to reflect changes to our Website, the technologies we use, our service providers or applicable legal requirements.
The latest version will always be available on this page, with the date of the latest update shown at the beginning of the policy.
Last updated: October 2026